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Mind Your Words Portfolio - Pretty Pantry Labels

Project Overview

Pretty Pantry Labels helps turn chaotic kitchens into organised bliss with long-lasting vinyl labels for all types of pantry, kitchen and laundry containers. Lisa Pardo, the chief organiser and owner of Pretty Pantry Labels, asked me to help boost her website with professional copywriting that was engaging and that told stories that her ideal clients would relate too (like unsightly and peeling labels, or dinner disasters where you’ve used chilli powder instead of paprika – oh no!).

The Task

Write SEO copywriting for Pretty Pantry Labels ‘Home’ and ‘About’ website pages, as well as product descriptions for Spice Jar Labels, Pantry Labels and Home Organisation Labels.

*Please note that the layout of the copywriting for this project was altered by the client after handover. It’s been broken up and used across different pages that weren’t in scope. 

Copy Snippet

For a home where everything has its place, choose Pretty Pantry Labels

Hi, I’m Lisa Pardo. I’m a busy, houseproud mum and I’m always on the lookout for ways to keep my household running smoothly (and looking great). I’m also the owner and chief organiser here at Pretty Pantry Labels.

Whether you’re craving a clutter-free kitchen or trying to avoid those lost property headaches, professionally printed and long-lasting labels are the perfect solution. I love helping families just like yours enjoy the benefits that come from having a stylishly organised home.

I’ve poured my heart and soul into crafting beautiful and unique labels for the Pretty Pantry Labels range. And with my sample pack of pantry and spice jar labels, I guarantee that finding the perfect labels to organise and add style to your home will be easy.

Favourite line

I’m not your typical ‘couch’ psychologist. In fact, I go the extra mile to make sure our session. Dinner disasters, cluttered kitchens, money wasted on items you’ve already got. Sound familiar? are comforting, enjoyable and even playful—despite us working through a tough issue together.

Something cool

I loved writing the copy for this project because I’m the target audience! I’m a busy mum with two young kids and my pantry – well let’s not go there. Needless to say, I was inspired to get off my butt and start organising my own kitchen.

In their own words…

I love what you’ve done with my website copy so I’m sure I will need you again in the future!

Lisa Pardo, Owner, Pretty Pantry Labels


Ready to take the overwhelm and guesswork out of your copywriting & WordPress website design projects?

Work with me and get back to doing what you do best, running your business.

Just a girl who loves coffee, food, family and doing a bloody great job.

Brisbane Copywriter and WordPress Designer Leeha Debnam

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