Write SEO website copywriting for the Eda Property 'About' and 'How it works' pages.

*Please note that the layout of the copywriting for this project was altered by the client after handover. It's been broken up across different pages that weren't in scope. 

Passive income will help you have more of the lifestyle you’re wanting. We know this because it’s worked for us. We started our own investment journey in 2000. Now we enjoy a lifestyle with financial freedom, flexibility and wonderful lifestyle choices. We’d love you to join the hundreds of other people we’ve helped to make a lot of money and achieve the lifestyle they want.

We lay it all out in black and white (even our costs) so you won’t have any surprises down the track.

The key to writing engaging copy is to write like you would speak. So for this project, I was lucky to have access to videos that Eda Property Founder, Anissa Cavallo, had recorded on a range of property investment topics for her audience. I watched the videos and pulled out words and phrases that were unique to Anissa. Then, I weaved this language through the copy to make sure that we nailed Anissa's personality.