Oh, hey there...
So here's the thing. I could fill this blog with posts on how to improve your writing, come up with great headlines and some pretty dry topics around punctuation and grammar.
But I'm not going to do that.
Sure, from time to time I'll include useful copywriting tips 'n' tricks but I'm not just a copywriter. I'm a small business owner, a self-taught website designer, a proud Queenslander, a mother, a partner, a friend and a colleague. Like you, I have lots to talk about and that's what I intend to do.
Each blog post will satisfy most (if not all) of my criteria - useful, actionable, real-life experience, interesting and of value to my audience (p.s. that's you). So feel free to call BS on posts that you don't think fit these criteria.
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How to optimise your blog posts for SEO
If you follow me on social media, you would’ve heard me crow on about how blogging is good for SEO and business. But, you won’t reap the benefits unless you know how to optimise your blog posts for SEO. The benefits of blogging for your business Before we launch into...
Voice of Customer (VoC) Research: Why it’s a gold mine!
The key to just about everything in business is knowing and understanding your ideal customer or client. And, when you're writing copy for your website, emails, socials and any other form of marketing this is particularly true. With that in mind, let me talk to you about Voice of...
5 Essential Business Tools for Your Growing Business
NB: This post contains affiliate links to products. I may receive a commission for purchases made through these links. When I started my copywriting business, I had no clue how important it was to choose the right business tools to support my growing side-hustle. I started out just wingin’...
Website copywriting: When to use ‘I’ vs ‘We’ to talk about your business
If you’re about to start writing your small business website copywriting and you’re stuck on whether you should talk about your business as an ‘I’ or a ‘we’ - stick around, let’s solve this problem. In this post, I’m explaining why ‘I’ is more appropriate in your business website...
Custom 404 Error Pages: Bring your lost website visitors back
So, you've typed in a URL and BAM! You're slapped in the face with a 404 error page. This page is where you land if: you've either typed in the wrong URLthe page has moved and there's no redirect in placethe page never existedthe URL has changed or is...
2020 AusMumpreneur Awards Submission for Leeha Debnam
The 2020 AusMumpreneur Awards presented by The Women’s Business School celebrate and recognise Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognize the growing number of women who successfully balance motherhood and business...
Seriously Useful Google Chrome Extensions For Small Business Owners
Hello, I’m Leeha, and I’m addicted to Google Chrome Extensions. Now, if you’re not sure what they are, stick around my friend, you’re goin’ to want to find out. What are Google Chrome Extensions? Whether you’re a PC user or a die-hard Mac fan, instead of using Windows Edge...
The Easy Guide to Finding Your Brand Voice
I received a fabulous compliment from a client recently about my brand voice. When I brief clients, I always ask how they’d like their copy to feel and sound. Jenna’s* reply was that she’d like it to sound similar to the copy on my website. She got a sense...
How to Create a FAQ Page That Converts (and why you need one)
The value of an effective frequently asked questions (FAQ) page is often underestimated. I see them all the time on e-commerce sites but not so much on the websites of business owners that sell services, not products. A well-written and strategic FAQ page will not only save you time,...
Content Marketing: An Introduction For Your Service-Based Business
Hey there! Are you ready for an introduction to content marketing? Do you know what it is? Have you been wondering what it can do for your business? Or does it just confuse the hell out of you? Content marketing is a popular long term marketing strategy for businesses...
How to Write a Website About Page That Gets Results
Did you know that your website about page is one of the most visited pages on your website? But writing a website about page is often an after-thought? A rush job. Or busy business owners bury it at the bottom of their already over-sized ‘to-do’ list. It's a hard...
What Building a House Taught Me About Customer Service
A new copywriting client recently told me that they’re “loving the way I work”. She went on to talk about how it’s rare these days to find good customer service. Like finding someone who listens to their customer's needs and delivers. Her feedback gave this little freelance copywriter a much-needed ego...
