Client Copywriting Briefing Questionnaire Step 1 of 6 16% Your Details Let's get the personal details out of the way first so we know I know who you are and how to contact you. Name First Last Business NameEmail Address Street Address Address Line 2 City State / Province / Region ZIP / Postal Code CountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands Country Project Details Tell me a little about the project and when you need it done by. Website Address or Desired DomainWho is the decision maker?Decision Makers Phone NumberDo you have a time frame or deadline for this copywriting project?(If you have a specific deadline, please state why.) The Purpose What is it that you want your copywriting to do for you? What is it that we're working on?Tell me about your projectWhat is the purpose of this copywriting? What do you need it to do?This section should include an overview of what the general purpose and goal of the copywriting is. Please tick the ones that apply to you. Explain your products and services Bring in new clients to your business Provide your customers with information on a certain subject Provide support for current clients Create a connection Move someone to a different stage of solution awareness Other Specify other purpose Marketing Remember, your copywriting is another part of your marketing, so let me know how it all fits together. Target marketDescribe the person that you want to attract in as much detail as possible. Who do you want to sell your product or services to? What do they value? Fear? Get frustrated by? What's the most important thing in their life? What PROBLEM do they have that would bring them to you. What might stop them from saying yes to your solution?Why do you believe people should do business with you rather than with a competitor?How are you different? What's your unique selling proposition? What makes you so special? How would someone recommend you to their colleagues and friends?Your product or serviceTell me about your services and/or products and how it impacts your clients. Please outline individual services and the steps in your process from a customer's initial contact and beyond. Questions most askedWhat do your clients frequently ask you for help with, for advice on etc.?What problem are you solving for them?What action(s) should the reader take next? Call you Book an appointment Email you Other Specify other actionThe offer/incentive to act nowDo you have an offer or special incentive? Copywriting mandatoriesIs there anything that must be mentioned?Copywriting constraintsIs there anything that can't be mentioned? Branding Your copywriting should reflect how you want your audience to view your business and your brand. Tell me about your business.How and why you started? What keeps you in business? What do you love most about your day and what you do? Please share any company values or philosophies you have. How do you want customers or clients to feel about your business?Describe the personality of your business in FIVE words OR tell me what emotions you want evoked when people think about your brand.Tone of voiceDescribe the kind of vibe do you want your copywriting to have (if different from the above). Conversational? Formal? Casual? Friendly? Who does your brand sound like? Do you have examples of copy that you love? The Competition It's good to know what your competitors are doing so you can stand out. And if you already have some ideas on what works, let me know. CompetitorsWho else does what you do? Please include links to their website.How do people find out about your business right now?SEO Keywords and Phrases (for website copywriting projects)If someone were searching for your product/service, what types of search terms (single words or phrases) might they use? Please list all the possible search terms you can think of. That's the end! Congratulations! That is the end of the longest form you'll have to worry about in a while! Now you can relax. Keep an eye out for an invitation to book in your briefing session. NameThis field is for validation purposes and should be left unchanged.
